Magnus Ivansson

Creative

ivansson@gmail.com

Selected Projects

About, Contact,

Some examples of white lies

My hamster has escaped and eat wires. Have to go!

My momâ•’s car broke down on a big main road and she needs my help. Sorry, have to go!

Oh my good, there are some UFOs downtown. See you later!

@title
A triple rainbow on the other side of the town. Got to go!

@title
A friend got double salaries and invites me on a shopping spree. Bye bye!
@title
The chimney sweep is locked out on my roof. Need to help him, bye bye!

Chlamydia Monday - The white lie

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Interactive, Mobile

Every year on a particular Monday in September it's "Chlamydia Monday" in Sweden.

We know that it might be a bit "embarrassing" to ask your boss that you need some time off for a chlamydia test. Therefore we created a service where you could order a "white lie" to your mobile phone . For example an angry MMS from your mom that the car broke down and she needs your help NOW. The message was delivered at a specific time when you had to go.

Results: 24306 films were delivered. 35% more visitors year than last year.